There are many best books on branding and branding strategy but I have listed 15+ best books on branding which are well written, friendly and easy to understand and helpful as a comprehensive guide on branding or A-Z tips on how to build a brand from scratch?
These books covers strategy on brand identity, brand image/logo designs and others such factors like "How to build your market?" or "How to develop your brand strategy?"
Why Johnny Can't Brand
Rediscovering the Lost Art of the Big Idea
United We Brand
How to Create a Cohesive Brand That's Seen, Heard and Remembered
Take A Stand For Your Brand
The Brand Gap
Revised Edition
Value Proposition Design
How to Create Products and Services Customers Want
Kellogg on Branding
The Marketing Faculty of The Kellogg School of Management
Start With Why
How Great Leaders Inspire Everyone To Take Action
Different
Escaping the Competitive Herd
All Marketers are Liars
The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Art of the Start 2.0
Enchantment: The Art of Changing Hearts, Minds, and Actions
BrandSimple: How the Best Brands Keep it Simple and Succeed
Alan Siegel
On Branding and Clear Communications
The 22 Immutable Laws Of Branding
The Essential Brand Book
Over 100 Techniques to Increase Brand Value
Positioning
The Battle for Your Mind, 20th Anniversary Edition
Selling the Invisible
Watch: How Your Brand Can Dominate Instagram
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