About

Hey, I’m Arpin Gajjar
I’m a digital marketer with 14+ years of hands-on experience helping brands grow through smart, performance-driven strategies. I started this blog to share what I’ve learned (and what I’m still learning) about SEO, PPC, growth marketing, and all things digital.

My core focus is on customer acquisition, conversion rate optimization, and full-funnel performance marketing — combining strategy with execution across channels like search, social, email, and content.

I specialize in turning data into decisions. From diving deep into Google Analytics and Tag Manager to building reporting dashboards, running A/B tests, and scaling campaigns – I’m all about using insights to drive results.

This blog is where I share real-world tactics, personal experiments, tool walkthroughs, and the occasional rant or lesson learned. If you’re into marketing that’s practical, measurable, and constantly evolving, you’ll feel right at home here.

Thanks for stopping by!