Mobile Apps Vs Websites: Which Should Be Your Priority

At the current market scenario, this is one of the million dollar questions that pop-ups in every entrepreneurs’ mind that what should they go with, in order to take their business to a new level, a mobile app or a website? Many people get stranded when they are about to choose an option and they are taking the much longer time to get out of this dilemma. According to the various global statistical data, Smartphones have taken an upper hand over the desktop and laptop computers that show mobile apps are playing a vital role.
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Ask these 10 questions to yourself to figure out which you should opt for.

Do you want to reach more customers?

If your answer is yes, then go for the websites, as the global statistical data shows that most of the users are feeling that the accessibility to the services is easy in a website over a mobile application. Around 21% of web traffic hits the servers from the mobile phones and the rest are used from desktop and laptop devices. So in order to reach a lot of users and audience, it is recommended to go for a website for this specific reason. To dig it deeper, the Android users make up to 8% and the iOS users make it 12%.

Does the user visit the app less than 5 times a day?

Take surveys regarding the usage of the apps from your targeted audience, if the survey reveals that your targeted audience is using the app more than 5 times due to convenience than it is a good idea to focus on the app as it provides a lot of facilities. There is only one common hurdle that makes your app not used by many that is the speed of the app, when your app takes a lot of time to load or to launch then it will remain as a ‘no go zone’ in the users’ device or in a worst case scenario they would uninstall the app itself. Some of the most common apps are games, to-do lists, reminders and alarm clocks etc.

When you need to use the native features of the phone

Every phone must have some native features that are inbuilt and those features would sure require an app to carry out the actions that are involved in the use of an app. Some of the features that require mobile applications are a camera, sensors, and gyroscope, etc, which work well with a mobile app that is present in native. So these apps would one of the crucial apps that are used in the app, and there is no web app that can take care of these actions to be performed in the phone. Now you can access a camera present in a Smartphone with the help of HTML5.

Better performance is one of the main objectives that these apps are gaining great notice among other applications. Note that, till now Apps are dominating websites, keep reading.

Do you care about the speed of the app?

Sped is the other factor that most of the users are concerned of, to make it simple mobile apps are much faster than a web app. One of the main reasons why mobile apps are faster than the web apps are, it stores the data settings of the users in the local mobile phone. Whereas on the other hand web apps download the data of the users from the server, when it comes to performance the experience of the users’ will be best when it is compared to the mobile apps that are native in the mobile phones.

Go for a mobile app if your service and product is complex

When you use a web app and a mobile app to view a report generated by an analytical report, there are things that happen to the users. In the first case let’s take a mobile app to view the complicated report, second if you use a native phone app that has an optimized user interface and user experience to the display the data. Viewing reports like this would be a hectic and a painful work for the users on the mobile phones. Actions like editing, scrolling, reviewing the reports in a web app would be a nightmare for the users as the user might not get a full view of the report and needs to scroll a lot. In the case of dedicated app these actions would be much easier for the users.

Is your user uses the app more in the offline mode?

This is one of the main reasons that many of the service providers are coming up with a mobile app, for these processes one cannot go for a web app it requires internet access. What if the user is in a train or in the forest where there would be no access to the internet? Plan accordingly and build an app or a web app, some apps used without internet is Dictionary, Google Maps, and Tripadvisor.

Now it is your time to decide to choose which one you have to side with.