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Over the last decade, the globe has experienced a significant transformation from offline to online. Every individual is now online, thanks to the internet's accessibility and the availability of affordable cell phones. Every day, the number of people who use the internet grows, so the number of students studying online digital marketing course is increasing, and digital marketing certification is gaining importance. The way individuals connect with brands has changed dramatically. People nowadays choose to shop online rather than in stores, making traditional marketing less efficient. The most important rule of marketing is to engage with your target audience at the proper time and place. With everyone spending so much time online these days, what better method to promote or sell your products to a customer than through digital marketing? As a result, the scope of digital marketing has grown since then. Let's look at digital marketing and why it's essential to get certifi