Most Interesting Facts about Instagram

Even before Instagram happened, people used to take photos in plenty. And they even shared picks with relish. But yes, this photo-sharing platform has taken the world by storm and changed the way we post snaps on the social network. It has come with colourful filters and easy sharing option which has taken our photo-sharing addiction to an altogether new level.
Most Interesting Facts about Instagram

Today, Instagram is easily among the most popular social platforms where millions use it to share holiday photos and every other snap-worthy of a share. Since its launch in the way back in 2010, and the legendary acquisition by Facebook in 2012, this app or network has grown at a spectacular rate with no signs of stopping.

Naturally, Instagram has seen a lot of progress in its near-a-decade long journey, so facts and stats are obvious to tag along. To know it better, you should first understand those facts as it will help grasp its enormity easily.

Here are some of the most interesting facts or statistics about Instagram - 

1. Demographic facts

The most interesting fact about Instagram is, most of its users are between 18-29 years old. In fact, 60% of adults have an account on this platform while 80% of its users are from outside of the US. Another cool fact is that Instagram is more popular with female users than it’s with men, and around one-third of its users have attended college.

From the about interesting facts, it’s quite clear that this platform has a userbase of mostly young people who use it to share photos and flaunt their style to the world. And yes, it’s also the choice of app for well-off people with some of the world’s top celebrity having an account on it.

2. Usage facts   

At present, Instagram has over 800 million users worldwide while its strength stood at 600 million by the end of 2016. It has a 500 million active user per day which is a staggering number by all account. One every two Instagram users access the platform daily while one in three uses it several times per day.

Further, close to 100 million photos and videos are shared on this platform per day and since its inception, some 40 billion posts (photos + videos) have already been shared. While Selena Gomez is the most popular female on Instagram with 124 million followers, it’s Cristiano Ronaldo who tops the men category with 108 million followers.

And when we talk about the most popular organization or business on this platform, National Geographic then takes the cake with over 80 million followers. And yes, the most liked Instagram post belongs to Beyoncé which garnered over 11 million likes.

3. Business facts

More US companies now use Instagram than they do Twitter and for the first time since its inception, this photo-sharing platform has edged out its tweet-sharing competitor. Secondly, one in every two users on this platform follow at least one business account while every six in ten users are reported to have learned first time about a product on service here itself.

Today, Instagram has 25 million business profiles which are quite a change from the July 2017 number which stood at 15 million. More so, the number of its monthly active advertisers to has doubled in just two years, going from 1 million in 2017 to 2 million in 2019. The most interesting fact is that 80% of accounts on this platform follow one business at least.

According to The Drum, Instagram ad revenue will touch $ 10 billion marks by the end of 2019 which is some 250% spike from its 2017 number where the revenue stood at $ 4 billion points.

4. Marketing facts 

Instagram is easily the most favoured platform by popular brands with 90% of those among top-100 having an account on this platform. When it comes to engagement with brands, Instagram easily pips their celebrated contemporaries like Facebook (10 times higher), Pinterest (54 times higher) and Twitter (84 times higher).

More than nine in tens of fashion brands in the US have an account on Instagram while over a third of its users have reported having used their smartphone to buy things online. 50% of users on Instagram follow brands which makes it the most popular platform for brand user engagement.   
On Instagram, photos receive more engagement than videos while the posts that include anther handle witness 56% more engagement. Similarly, posts with a location get 80% more engagement while those with one hashtag receive 12.6% more engagement.

From the above, it’s quite clear Instagram has grown a lot in usages and popularity with both individuals and brands alike. It’s now one of the most preferred apps for branding purpose. So, you should look to benefit from social media consulting services and leverage this platform to the best way possible.

Author Bio:
Akshay Sharma is a social media marketing enthusiast and has written many topics in the related field. He loves to write and read about the latest technology trends. He works with Mind Digital Group.